“What’s in a name?” Well, according to the National Advertising Division of the Council of Better Business Bureaus, truth should be a definite component. In its decision involving a challenge brought by Unilever United States, Inc...
As you may have read by now, the makers of the Lumosity “brain training” program – Lumos Labs, Inc., and its founders, Kunal Sarkar and Michael Scanlon – have agreed to pay $2 million in redress (an amount suspended from $50 million, due to the company’s poor financial condition), and will be required to provide its subscribers...
The NAD found that Great Health Works, LLC had a reasonable basis to make several establishment and performance claims regarding the efficacy of the Omega-XL supplement in reducing joint inflammation and pain. In reaching its decision, the NAD noted that eight clinical studies have been conducted on the Omega-XL preparation...
In reviewing advertising copy and claims relating to a product’s performance, all products are not created equal. While some products may be advertised with little concern for regulatory scrutiny, others fall within categories that are clearly “high risk.” We’ve long known that dietary supplements, weight loss programs, skin care...