Practical Tools for Your Next Production
A new Ad Infinitum ™ Checklist entitled Legal Review of Advertising Claims has been published. Written by D. John Hendrickson, this concise booklet guides the reader through the myriad of issues surrounding advertising claims.
The new publication is the second in a series of annotated checklists authored by Mr. Hendrickson and designed to provide marketing executives with the tools they need to effectively negotiate advertising agreements and create legally compliant advertising materials.
To order a free copy, please send an email with your mailing address to email@example.com. An abbreviated PDF version has been posted with our previous checklists.
• Advertising Review Checklist (PDF: 52k)
• Ad Infinitum Checklist (PDF: 43k)
• Production Checklist (PDF: 24k)